The youngest generation, known as Generation Alpha, was born between 2010 and 2024 and immediately became a powerful group that has the potential to significantly impact society.
Experts refer to this group as “mini-millennials,” since they were raised in a technologically advanced world and have seen history unfold,
From the advent of artificial intelligence to the coronavirus epidemic. On December 31, 2024, the generation’s last infants will be born.
Generation Alpha will come to an end in 2025, and all those born between 2025 and 2039 will be part of Generation Beta.
“Good Morning America” interviewed subject matter experts Kathy Sheehan, senior vice president and global director at Cassandra, an insights and cultural strategy group,
And Heather Dretsch, an assistant professor of marketing at North Carolina State University, to gain more insight into Gen Alpha.
