Intense controversy is sparked by braless TV news anchors.

Since its launch, the unusual approach to news delivery by Albanian TV channel Zjarr has generated a great deal of discussion.

When the station decided to use braless news anchors in 2016, it garnered attention and responses that ranged from appreciation to alarm.

While some see the ruling as groundbreaking, others contend it objectifies women and reverses the progress achieved in the media toward gender equality and respect. An Unconventional Decision.

It was a daring choice to use news anchors wearing skimpy attire in a nation as historically conservative as Albania. By providing a novel method of capturing viewers’ attention, the television network Zjarr,

Which translates to “Fire,” defied established media conventions. There was a commotion in Albania and even abroad when news anchors were seen wearing open coats without undershirts.

 

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