At the time, he claimed Swift’s political leanings would damage her brand. “She seems to always endorse a Democrat. And she’ll probably pay a price for it in the marketplace,” he alleged.
Political consultants at the time warned that such public statements — especially if affecting Swift’s touring, sponsorships, or digital campaigns — could even open the door for loss-of-income claims, entertainment industry insurance disputes, and potential civil defamation lawsuits.
Days later, he doubled down during a Fox & Friends appearance, saying: “I was not a Taylor Swift fan. It was just a question of time. … But she’s a very liberal person.”
By February, his attacks had spilled into public events. During the Eagles’ post-Super Bowl visit to the White House, Trump made sure to remind everyone he and Swift were both at the game where the Chiefs — led by Swift’s boyfriend Travis Kelce — were defeated.
“I was there along with Taylor Swift,” he told the crowd, before twisting the knife: “How did that work out?” He repeated the line as the audience laughed. It marked the first time a sitting US president had ever attended a Super Bowl in person.
**These repeated mentions of Swift in political and public forums highlight a growing concern over harassment-related trauma in public figures — a growing niche in both wellness law and mental health insurance coverage for celebrities and content creators.