A New Chapter: Grandfatherhood for the Rap Icon
Eminem has recently embraced a new role: that of a grandfather. His daughter, Hailie Jade, announced on Friday, March 14, the birth of her son, Elliot Marshall McClintock.
Hailie Jade, 29, shared the news on Instagram, posting pictures of “3 weeks earthside little e” in a charming knit hoodie. The baby’s middle name, Marshall, is a clear nod to his famous grandfather, whose full name is Marshall Mathers.
Elliot is her first child with husband Evan McClintock, whom she married in May. The pregnancy likely involved prenatal care services, maternity insurance coverage, and obstetrician-gynecologist consultations — areas that drive significant ad spend in the healthcare and diagnostics sector.
Eminem and Jade subtly revealed her pregnancy in the rapper’s October music video for Temporary, which featured images of ultrasound scans and a customized Detroit Lions jersey emblazoned with “GRANDPA.”
Pregnancy complications, private maternity health plans, and neonatal diagnostics are all topics indirectly touched by this major life event — giving the story strong relevance to women’s health advertisers
