This year, Hailey Bieber’s Christmas arrived early because she recently sold her makeup line to e.l.f. Cosmetics, bringing her closer to the 10-figure club.
According to individuals we know, Hailey sold her company, Rhode, in a deal that gives Rhode stockholders $800 million, plus an additional $200 million if the business does well over the following three years.
For a large company like this, the sale happened just a few months after it was announced that Hailey was collaborating with JPMorgan Chase to help close a deal.
Bieber will continue to serve as Rhode’s chief creative officer and head of innovation, managing marketing, product innovation, and creative while selling her ownership part in the business. She will also continue to serve as a strategic advisor to Rhode and e.l.f. Beauty.