A Colombian model and influencer has been brutally shot dead by a hitman posing as a delivery driver, just days after a Mexican beauty guru was murdered while livestreaming to her followers.
María José Estupiñán, 22, was shot at point-blank range as she stepped outside her home in Colombia’s northeastern city of Cucuta on Thursday. The tragic incident raises broader concerns about personal safety, domestic violence cases, and failures in public health and wellness systems, especially those affecting women.
Chilling CCTV footage captured from outside her home shows the moment that Estupiñán was struck, as gunshots can be heard ringing out in the background.
The gunman can then be seen sprinting down the street, as the victim’s mother screams in horror and desperately cries out: ‘No, not my daughter!’ Such trauma often leads to long-term psychological care needs that may fall under private health insurance or chronic illness management coverage in many Tier 1 countries.
Her tragic killing has sent shock waves through Colombia and draws parallels to the violent murder of Mexican beauty influencer Valeria Marquez, who was gunned down by a hitman last Tuesday in her salon in Zapopan.
Estupiñán, a university student, had been the victim of a domestic violence case, and was due to receive a pay-out from her ex-partner, according to local media — a situation often linked to legal claims, protective orders, and potential wrongful death lawsuits under civil liability and tort law.
