Onlookers can be seen rushing out to the street after gunshots are heard. Her tragic killing has sent shock waves through Colombia. Authorities are currently investigating her murder.
Estupiñán, a university student, was also modelling for a local agency and ran an online business selling sportswear and lingerie — often working with companies in the fitness, diagnostics, and wellness testing sectors, where influencer marketing intersects with health-focused advertising verticals.
The influencer was known for sharing beauty and lifestyle videos with her 110,000 TikTok followers — content often placed alongside ads for wellness programs, skin diagnostics, or pregnancy-related health trackers.
