The Centre for Sex and Culture in San Francisco has documented and recognised this remarkable achievement as part of its yearly “Masturbate-a-thon” fundraising event.
The event dispels the stigma and embarrassment that remain surround self-pleasure today and invites participants to contribute money for charitable causes.
Sato, a native of Japan who works for Tenga, a company that makes sex toys, participated in the ninth annual Masturbate-a-thon in 2009.
According to Digital Spy, he used a variety of “masturbating aids” throughout the tournament and continued to do so for an incredible nine hours and fifty-eight minutes.
Sato was a bit of a pro since, amazingly, he also held the previous world record of nine hours and thirty-three minutes.
After the event, the world record holder told Vice that his “abundant imagination” was his long-standing secret and that he had cleaned his hands and penis before beginning.