Following allegations that their branding was associated with “anti-Semetic content” and “hate speech.”
AdWeek stated that the aforementioned businesses (together with Apple) retracted their advertising campaigns in November 2023.
Brands like Karma Shopping and Canles Shoes emerged as the leading ad-buyers on X in the absence of the big corporations.
Despite a projected 98% decline in ad income year over year, Musk stuck to his principles. At the time, Musk told CNBC, “I’ll say what I want to say, and if the consequence of that is losing money, so be it.”
Ian Miles Cheong, a political analyst, declared the boycott a failure “the moment Donald Trump won the election.”
“The marketers are aware that the censoring system is ending. Beyond that, marketers can easily perceive X’s power, and it is obviously ineffective to deny themselves revenues in order to blame Elon,” Cheong continued.
