Which would ultimately lead to its demise during release, Wayfarer Studios decided to proactively hire a crisis manager before the film’s marketing campaign, working alongside their own representative with Jonesworks, which was employed by Stephanie Jones.
Even before any marketing for the movie had started, it was found that Ms. Lively had hired her own agent, Leslie Sloan of Vision PR, who also represents.
Mr. Reynolds, to spread unfavorable and wholly made-up and false stories in the media. This was another reason.
Why Wayfarer Studios decided to hire a crisis professional to start internal scenario planning in case they needed to handle the situation.
In order to guarantee fair and accurate reporting and to keep an eye on social media activity, Wayfarer Studios officials simply replied to inbound media requests and did not take any proactive or retaliatory action, the statement ends.
The proof that no aggressive steps were taken, either with the media or elsewhere, just internal scenario planning and private email.
