To strategize—standard operating practice for public relations professionals—is conspicuously absent from the cherry-picked correspondence.
Lively’s lawsuit included emails and texts from Baldoni and his public relations staff outlining preparations and a social media campaign.
To counteract any public awareness of the actress’s problems on the set with her director and go-star.
In response to Ms. Lively exercising her legally protected right to speak out about their misconduct on the set.,
“Mr. Baldoni and his Wayfarer associates embarked on a sophisticated press and digital plan with the additional objective of intimidating her and anyone else from revealing in public what actually occurred,” the complaint states.
According to the lawsuit, the spin operation included hiring subcontractors who “weaponized a digital army across.