Dunkin’ as a progressive and socially conscious business, the reaction has been everything but favorable. Critics contend that the company has alienated its devoted,
Blue-collar clientele by straying from its basic image of providing classic coffee and doughnuts. Many of Dunkin’s older and more conservative customers, in particular,
Were alienated by the company’s growing emphasis on identity politics and political correctness. “I used to love Dunkin’ for its simplicity—coffee, donuts, and no politics,”
Said a devoted Massachusetts consumer. I now feel like every new advertisement is a lecture. It’s just not the Dunkin’ I knew growing up.
Sales have therefore fallen, and the company’s stock has suffered greatly in recent quarters. Analysts are indicating that the company’s deteriorating revenue and its political.
Change are directly related. Industry expert Sarah Johnson said, “Dunkin’ made the mistake of forgetting who their core customers were.”
