In an effort to attract back their more traditional clientele, they have also reinstated a number of incentives, including loyalty plans that reward regular customers and “Buy One, Get One Free” offers.
However, it could take years for Dunkin’ to completely recover from the harm done to its brand and financial results, even with these efforts.
Now, the company’s leadership must strike a balance between attracting a younger, socially conscious audience and retaining its devoted clientele, which includes a sizable portion of the American.
Working class who are growing more disenchanted with the company’s more progressive views. Although some industry watchers think Dunkin’ may be able to recover,
They also point out that the company’s survival will rely on its ability to effectively bridge the cultural gap and prevent further alienation of any one group. For the time being,
Dunkin’s $1 billion loss should serve as a warning to other businesses thinking about adopting similar “woke” tactics: sometimes, attempting to satisfy everyone ends up pleasing no one at all.
