A sizeable number of commentators voiced their disagreement with the advertisements, stating that they “felt wrong.”
One person made a straight-forward remark, “Dude, that’s your mom,” which summed up the response of many others.
In response to this, another commenter said, “What kind of mother would pose with her daughter while wearing lingerie?”
Supporters, on the other hand, claim that Heidi is acknowledging the importance of family and women via the shoot.
She received compliments from a few of her followers, with one of them remarking, “Family business, it must be continued!”