Sumersing and Pravin underlined that “representing our language and culture is just as important as the name.”
They tossed over ideas that may attract notice for a few days, but ultimately opted to exclude anything that was too gaudy or quirky.
Authenticity was the key to success for them. They said, “We wanted something that spoke to who we are and what we serve, not a gimmick.”
However, they also recognize that there is no one-size-fits-all approach since every business is unique.
