Drishti said, “We’re not selling sex; we’re sharing the news as it is,” emphasising that the choice to go braless was meant to represent candour and honesty in the news delivery process.
Enki Bracaj, age 21, was the anchor when this bold strategy was initially used in 2016. Enki became a media celebrity almost immediately after her daring look attracted a lot of attention.
Although the manner was unorthodox, a Zjarr TV representative noted that it hadn’t hurt the station’s ratings—in fact, it seemed to have the opposite impact.
“It was Enki’s idea,” they said, adding that the idea for the new format was eventually inspired by Enki’s first appearance for her interview while sporting an open blouse.
Enki said that her family encouraged her decision, realising that in a cutthroat field like broadcasting, sometimes taking risks is essential to distinguishing out.
