To increase viewership for serious news shows, news anchors wear low-cut tops and go braless.

 

One critic said that television could aim for “better standards.” Meanwhile, several viewers defended the anchors, calling the critiques pointless and unimportant.

Greta Hoxhaj remained unaffected by public opinion, despite the Union of Albanian Journalists President criticising the strategy and claiming that nudity isn’t the answer to media problems.

She shared how happy she is with her job and the attention it has given her, saying she is “living a beautiful life filled with love.” The account COLOURZ recently posted.

A photograph of many female Zjarr TV anchors on X (previously Twitter) with the description, “Albanian TV anchors are always braless to boost the audience on Zjarr TV.”

“This is quite unprofessional in my own opinion,” one commenter said. “Could be a comfort choice or a fashion statement,” said another. One person said, “This doesn’t make sense to me,”

While another added, “It’s meant to boost viewership ratings…” How do you feel about this unorthodox and controversial method of news broadcasting?

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