Someone from Liquid Death did not come up with the Pit Diaper concept overnight. It was based on a true tale that went viral on TikTok about a lady who was caught urinating all over the floor in the midst of the crowd while attending a Sabrina Carpenter performance, of all performers.
She refused to give up her great standing room location close to the stage in order to go relieve herself in a suitable container, all while being surrounded by strangers.
For concertgoers in packed mosh pits who would sooner urinate on the spot than give up their prime real estate so close to the performer.
That they can count their nose hairs, Liquid Death unveiled their Depend collaboration. Within a day, the Pit Diaper was completely sold out.
The perfect balance between supply and demand. Once again, the market’s unseen hand prevails.
