A horrible incident occurred during a 10-hour mukbang broadcast when a 24-year-old influencer passed away due to overeating.
The Chinese chef Pan Xiaoting sprang to fame when she began airing her lengthy eating contests on television.
The content producer reportedly passed away on July 14 while live-streaming in front of their fans, according to local media.
The mukbang fad is showing no signs of abating, so experts have offered a bleak warning to anybody thinking about joining in.
The Korean terms “eating” (meongneun) and “broadcast” (bangsong) are combined to form the phrase “meokbang,” which is where the English word “mukbang” originates, according to Qustudio.
Eating enormous amounts of food (think banquet-size servings) while streaming is a habit that started in South Korea in the late 2000s and early 2010s.
Oftentimes, mukbangers would video themselves making the meal or placing a huge takeaway order before they feed a crowd.
Typically, the individual would chow down while making a lot of noise, which might attract additional viewers because of the ASMR factor.
Several people have different ideas about why it’s so popular; some think it brings back the fun of eating with friends, while others find the massive portions interesting. Xiaoting would reportedly challenge herself to eat for up to ten hours, according to local media.
The content developer allegedly spent time in the hospital after experiencing stomach hemorrhage as a result of her eating habits.
Xiaoting allegedly ate 10 kilograms of food—including seafood, chicken fingers, and chocolate—during her last broadcast, according to The Sun. Hankyung said that the influencer had a very disfigured stomach full with undigested food.
According to the Daily Mail, this suggests that her stomach may have ruptured, resulting in the leakage of stomach acid and food into her abdomen.Many assume that Xiaoting’s death was caused by “overeating.”
Professionals have shared their thoughts on the influencer’s passing. An expert at Chester Medical School, Dr. Gareth Nye, warns the Daily
Star that seeing individuals overindulge in junk food can have a detrimental effect on future generations. According to the specialist, “a wide variation of health risks associated with overeating” exist.
He warns that there are serious health risks associated with eating to extremes, including vomiting and nausea, extreme obesity, type 2 diabetes, and cardiovascular disease.
Because food goes into the large tube instead of the esophagus, choking is another potential hazard. Furthermore, there are exceptional cases such stomach perforation.
According to the National Institutes of Health, a stomach perforation is a severe damage that affects the whole wall of the organ.
‘May increase loneliness by replacing deeper real-life social connections with more superficial virtual ones,’ says
Dr. Andrew Harris of Nottingham Trent University, a senior professor of psychology, speaking to the Daily Mail about research on mukbang videos.
Furthermore, the expert notes that seeing others consume unhealthy meals could lead to the development of similar eating habits.
China has made it illegal to upload films showing people binge-eating mukbang as part of its fight against food waste. One possible solution is for content makers to start live-streaming instead.