By the late 1990s, Durex had a worldwide “quality seal” as standard and a variety of flavored, multicolored, and latex-free variants. In the 2000s, ribbed and dotted condoms.
And lubricants were introduced. However, a lot of people are unaware that its name is really an abbreviation, meaning it’s not ‘During Sex’ as many have been lead to think.
Rather, the BBC claims that the name really alludes to the company’s core values of excellence, dependability, and durability.
Dozens of individuals worldwide have expressed shock at the news, acknowledging that they were unaware of or had never given much thought to the strange name.
One person said, “I thought it is durable,” while another believed it to be a reference to a former romantic relationship.
Another stated she discovered the interesting truth when researching brand names and how they provide them with market capital.
