The app is a combination of social networking and e-commerce as users may use it to post product ratings and buy online. With almost 300 million monthly users,
The app—which is sometimes likened to Instagram, TikTok, and even Pinterest—is one of the most popular social media platforms in China but is comparatively unknown in the West.
The app is reportedly valued at over $3 billion (£2.5 billion), according to a Newsweek story. This number is expected to rise if the recent “TikTok refugees” choose to settle on the platform.
As of this writing, Xiaohongshu is the most downloaded app on the Google Play and Apple app stores, suggesting that a sizable portion of TikTok users are open to exploring the platform.
Users’ choice to switch to RedNote over other platforms seems to be a conscious response to the reasons for the US government’s TikTok ban.
It remains to be seen whether consumers stick with RedNote long enough to develop a sizable community.
