Following its commitment to take a more “woke” business posture, Dunkin’ Donuts has revealed a startling financial loss of over $1 billion in an unexpected and disturbing turn of events.
Once dominating the American fast-food and coffee markets, the firm is now under harsh criticism from investors and consumers who claim.
That its changes to its marketing and procedures alienated its core clientele. Following years of attempts to broaden its brand and appeal to younger,
More progressive audiences, the organization made the shift to a “woke” agenda. With a greater emphasis on sustainability,
LGBTQ+ pride-themed promotions, and inclusiveness messaging, Dunkin’ unveiled a number of new marketing initiatives. Despite the fact that these efforts were intended to establish.
