Controversy Arises at Wedding of Indian Billionaire Over Kim Kardashian’s “Not Supposed To Wear Red” Photos courtesy of Kim Kardashian via Instagram
Designers and co-founders of the Sani fashion line, sisters Niki and Ritika Shamdasani, said that red is a lucky hue in Indian tradition.
“Red is such a rich and meaningful symbol,” Ritika told Brides last year, adding that every lady they talk to has her own unique interpretation of the color.
For us, it’s a symbol of fresh starts, fervor, and financial success. Durga, the Hindu goddess of beginnings and feminine strength, is also associated with the color red.
According to fashion expert and founder of the resale portal Eshita Kabra-Davies, “I would avoid wearing red to any and all events—whether you’re a female or male guest.