Additionally, the study discovered that its ratings on important metrics like “consideration,” “reputation,” and “recommendation” plummeted across the US, Europe, and Asia.
The ‘consideration’ score in Europe, which measures whether consumers would consider purchasing from a brand, decreased.
From 21 percent to 16 percent on average between 2024 and 2025. Furthermore, Tesla maintained a strong loyalty score of 90% in the US,
Which will come as no surprise at all. According to CNBC, buyers who previously bought a Tesla “were likely to keep driving it over the next 12 months.”
However, its US recommendation score decreased from 8.2 to 4.3 out of 10. According to Haigh, the firm’s “pulling power is weakening”
As a result of Tesla’s declining scores, and there is a chance that the company “won’t be able to sell so many products, and it won’t be able to sell at such high prices as it did before.”
