Guests will need to pay an additional, unannounced charge for a personal trainer, cosmetic services, or admittance to the poker night, as well as for a premium wine tasting session.
Emma thinks that the June voyage will be the first of many, and this is just the beginning. She plans to launch two more in 2027.
It will appeal to those who have ‘high end, expensive, hedonistic’ lives and want a cruise to go along with it, she thinks.
With little than a year to go, the inaugural cruise has already sold 45% of its seats. The average client is 48 years old, and the usual visitor ranges from the mid-30s to the early 70s.
