According to Live Nation and SJM, around 50,000 tickets, or a staggering 4% of the total, wound up on resale websites, as reported by the BBC.
With a warning that tickets purchased elsewhere may be canceled, fans were advised to purchase and sell tickets only via the official resellers, Ticketmaster and Twickets, during the first ticket sale.
Viagogo, a marketplace for reselling tickets, showed tickets for hundreds of pounds. Standing passes for the Wembley dates ranged from £596 to £1,162 apiece, while one VIP pass cost £2,614 after sales were announced earlier this year.
‘Unprecedented demand’ was cited as the reason for the more than twofold increase in the price of certain ordinary tickets from £148 to £355 when they were made available via official channels for the UK and Ireland events.
Fans were incensed, and the scandal forced the UK’s competition authority and the government to promise to investigate the use of dynamic pricing.
