“HUMBLE,” “Alright,” and “Money Trees.” When fans found out that Lamar would not get payment for the performance, they were taken aback.
This is in line with a long-standing NFL rule that prohibits Super Bowl halftime artists from receiving direct payment.
In 2016, an NFL representative told Forbes, “We don’t pay the artists. We pay for expenditures and manufacturing charges.
For example, according to Reuters, the 2020 halftime performance, which included Jennifer Lopez and Shakira, cost $13 million to produce.
It may seem odd to not be paid, but the publicity from the Super Bowl halftime performance is priceless.
