Following such concerts, musicians have historically seen enormous increases in record sales, streaming statistics, and demand for tickets.
Shakira allegedly got a 230% rise in streaming after the 2020 Super Bowl, while Jennifer Lopez reportedly witnessed a 335% surge.
Similar advantages are expected from Lamar’s attendance, solidifying his legacy and expanding his following.
“When you do the Super Bowl… the world is watching you,” Fox Rothschild partner and founding leader of the entertainment & sports legal group Darrell D. Miller told Newsweek.
New people will discover your music, you will tour more because suddenly everyone wants to see you, and your general ancillary appeal as a household name will increase.
