Musk’s choice to invest in this studio is seen by many as a logical progression of his own brand. Musk is solidifying his reputation as a disruptor by associating with Gibson and Wahlberg,
Not just in the economic sector but also in the cultural and entertainment domains. Supporting a studio that creates material that challenges Hollywood’s dominant narratives.
Is seen by some as an effort to provide a different platform for those who are disenchanted with the way mainstream television and movies are currently going.
Additionally, Musk’s financial support may alter the studio’s internal dynamics. Musk’s enormous money and power might make the “un-woke” studio a powerful force.
In the entertainment sector very soon, drawing well-known artists who agree with its philosophy or who are fed up with the restrictions placed by the so-called “woke” agenda.
