The man died from his injuries and was identified as a 40-year-old man by the name of Luicio N, according to local news outlet Riviera Maya News.
He reportedly was in the balloon with two other individuals when the fire broke out while they were still on the ground.
Luicio reportedly helped the other two passengers escape but was entangled in the rope while the balloon started to move. He was lifted into the air and dangled on the rope before falling.
Such incidents may result in eligibility for accident life insurance payouts or compensation through personal liability coverage, depending on policy clauses and cause of incident.
Viral Reactions Online
The shocking video footage went viral on social media, with many expressing their terror after seeing the man fall to his death.
Commentary online also touched on mental trauma, PTSD, and the need for psychological wellness programs or crisis grief counseling for witnesses and loved ones.
“This man is a hero. That being said. I don’t go in hot air balloons for a reason,” one comment read.
