The goal of the ad campaign was to draw attention and trick readers into clicking on phony stories with clickbait titles like.
“We Say Farewell to Dana Perino” and “A Sad End to a Brilliant Career.” The fictitious article, “Dana Perino Leaves The Five and Sparks Major Lawsuit Against Fox,”
Made the untrue allegation that Perino had developed a product called Fortin CBD Gummies that allegedly “reversed dementia” and had a tense relationship.
With Hannity’s sponsors. All of these assertions, however, are unsupported by facts, and Perino is not associated with any CBD product or commercial endeavor.
Other unfounded claims, such as that Perino’s product is “90% cheaper” and “five times more effective” than rival products, were added in the piece, which imitated the format of a genuine Fox News item.
