The move to add Carlson to the network’s late-night lineup is indicative of a larger trend in television, as stations are attempting to increase their ratings by appealing to a wider variety of viewers.
There has been a lot of movement in the late-night TV landscape recently, and this news comes at the same time.
Viewers are increasingly gravitating toward streaming services and internet entertainment, which is causing a decline in traditional late-night programs.
It would seem that ABC is placing its bets on Carlson’s potential to attract a different kind of viewer—one that feels neglected by the existing late-night options—by hiring him.
As a result of his incisive political analysis and unwavering conservative beliefs, Tucker Carlson has garnered a dedicated fan base.
Night after night, millions of people tuned in to watch his Fox News show, “Tucker Carlson Tonight,” which he has named among the top cable news shows.
