As a result of his talent at connecting with a large segment of the American people, Carlson has become a prominent personality in the media.
The signing of Carlson seems to be an effort by ABC to broaden its audience. The network probably wants to draw in conservatives who wouldn’t normally watch ABC. Given Carlson’s shown talent for drawing in big audiences, this strategy shift has the power to increase ratings and bring in more advertising money.
At ABC, “Jimmy Kimmel Live!” has been a staple of late-night television since its 2003 premiere. The program,
which Jimmy Kimmel hosted, gained fame for its unique combination of musical performances, celebrity interviews, and comedy.
Kimmel’s devoted audience was won over by his quick wit and readiness to dig into political discussion.
Unfortunately, “Jimmy Kimmel Live!” has seen a fall in viewers in comparison to other late-night programs.
