Conventional wisdom sometimes holds that makeup is a great tool for drawing in romantic partners. But new studies offer an unexpected viewpoint.
Surprisingly, these studies show that males who give family values first priority and search for long-term commitments can not show much inclination for women wearing makeup.
This questions accepted wisdom and motivates more research into the complex interaction between makeup and mate attraction.
One can tell someone is using makeup easily.
A study found that women wear makeup to compete with other women as well as to improve their appearance for men.
