Women apply cosmetics, for instance, to conceal uneven facial characteristics or to appear healthier, according to research by cosmetic scientists.
According to studies, women who are less healthy use cosmetics more frequently than those who are in better health.
Therefore, although cosmetics might highlight certain aspects of a person, they may also be used to conceal a health issue.
Women feel more confident when they use cosmetics.
A lot of people apply cosmetics to improve how they think of their appearance.
