The team of Travis Kelce summons attorneys in response to a ‘contract’ that was purportedly leaked and disclosed the precise date of his breakup with Taylor Swift: Their year-long love tale seemed to be a hoax when a fake PR’strategy plan’ appeared online.

Speaking on an Australian podcast for Mamamia’s The Quicky in 2019, Mr. Ketsoyan said that fictitious relationships

are often created when someone has a movie or other project to promote or divert attention from unflattering news, such as a project failure.

“It’s about being able to sell the hype of it,” he said at the time, “whether it’s a concert, album, or getting people to go see the movie, it’s all about the hype at the moment.”