According to CÉCRED, it eventually ends up in an Ulta Beauty store where fans can purchase it right away to get their hair looking like Queen Bey. Beyoncé is still on a high after winning multiple Grammys this year.
Including Album of the Year for the first time with her country debut, “Cowboy Carter.”
It appears like Bey has created a new favorite product to travel with her on her upcoming world tour, which will take her from L.A. and Chicago to Paris and London, among other places, by the end of this month.