In a historically conservative nation, Albanian TV’s audacious decision to use braless news anchors is sparking debates about openness, media norms, and cultural representation.
Zjarr, an Albanian television channel, employed a young journalist to present the news sans a bra in a daring and contentious move to attract viewers.
This unorthodox action at once generated curiosity and contentious discussions. In a nation where over 60% of the population identifies as Muslim.
The strategy defied traditional traditions, sparking a huge outpouring of social media responses from Albania and across the world.
Notwithstanding the divergent views, the tactic proved to be quite successful in promoting the channel.
Ismet Drishti, the owner of Zjarr TV, told AFP that the channel’s distinctive portrayal of the “naked truth” struck a chord with viewers in a political environment that is often seen as being dominated and manipulated.
