Notwithstanding these audacious aspirations, changing a network as well-established as MSNBC would surely be a difficult and demanding undertaking.
Musk will have to balance the demands of advertising, the scrutiny of regulators, and the expectations of current viewers. The Wider Consequences for the Media
More than merely a commercial deal, Musk’s acquisition of MSNBC raises the possibility of a paradigm change in the way media companies function and are seen by the general public.
Musk’s action may either strengthen the gap between viewers and news sources or restore confidence in the media at a time when conventional journalism is at an all-time low.
The purchase also brings up more general issues about how tech millionaires influence public opinion. The boundaries between business,
