Many people found this response to be strange and improper, which further pushed the program into controversy zone.
Industry sources claim that producers of “The View” and ABC executives were suddenly thrown into crisis management.
Sensitive to the image of their brands, advertisers started to reevaluate their sponsorships, indicating that the long-running daytime program would face financial ruin.
According to reports, major advertisers started crisis discussions to determine if it was feasible to maintain their relationship with the troubled show.
Significant concerns about media accountability have been brought up by the incident, particularly with reference to daytime television.
The hosts of “The View,” according to critics, often take advantage of controversies and push the envelope without sufficient control.
