In 2023, brands started boycotting X because they said their advertisements were showing offensive content.
After over a year of refusing to endorse Elon Musk’s X, well-known businesses have lifted their boycott of the platform.
Ad spending on X has resumed from Comcast, Discovery, Disney, IBM, Lionsgate Entertainment, and Warner Bros.
Musk has thanked CEO Linda Yaccarino for her efforts in getting the brands back on his platform. “Just want to say that we super appreciate major brands resuming advertising on our platform!” Musk wrote.
“Thanks [Linda Yaccarino] and the whole X team for your hard work in restoring confidence in our platform and ensuring that advertising content only appears where advertisers want it shown.”
