were left incensed when they eventually made it to the line only to discover astronomically expensive tickets.
Many had anticipated spending about £135 for a ticket, but were surprised to learn that the price was £355.
This left them with only a short window of time to choose whether or not they could afford to splash the cash.
However, it now seems that this contentious dynamic pricing may violate consumer laws.
“Dynamic, or fluid pricing, is not specifically prohibited by consumer protection law; the important factor is
that consumers are not misled by the indicated price,” Sylvia Rook of the Chartered Trading Standards Institute (CTSI) told The Guardian.
