To change the balance of power in Westminster, a relatively tiny percentage of disgruntled pensioners—who may have voted for Labour for the first time in years in 2024—would be required.
The party’s MP count would drop to 346 and its majority would drop by three-quarters to only 42 if up to half of Labour’s 2024 pensioners changed parties.
The party’s net favorability, or the proportion of elderly respondents who regard them favorably net of those who view them unfavorably,
Has dropped from -35 to -70 points since election day, according to recent YouGov polls, so it is not an unusual situation.
Outrage erupted when Rachel Reeves decided to means-test winter fuel payments in July. According to a YouGov survey, 66% of those over 65 opposed the shift, with millions of them losing.
£200 to £300 a year via their energy costs. Compared to the Prime Minister or her party, the Chancellor’s popularity among retirees has fallen more precipitously.
