All of that changed in 2011 with the release of Instagram 2.0, which included “live filters,” enabling users to add effects while actually snapping a photo.
In 2013, filters gained so much popularity that the hashtag #NoFilter became a catch-all term to indicate that no digital manipulation had occurred at all.
By 2015, the “lenses” feature of the chatting app Snapchat had been developed, incorporating face recognition technology with filters.
It began with entertaining, kid-friendly filters at first; for instance, opening your lips may make you throw up a rainbow.
However, after that, things grew more sophisticated, less enjoyable, and the filters were designed to enhance one’s features.
These days, users may create their own filters and apply them to other social networking sites. For instance, Brazilian augmented reality developer Brenno Faustino’s.
