The percentage of Gen Alpha members who identify as gamers is “off the charts,” according to Sheehan, who also noted that “being a gamer is completely ubiquitous.
With this generation” and that it plays a part in their “very empowered attitude about technology.” Gen Alpha and their familial ties
According to Dretsch, Gen Alpha kids, who are mostly the offspring of millennials, have a close relationship with their family, much like millennials and their parents and grandparents before them.
“Millennials raise them as’mini-me’s,”‘ said Dretsch. “So, I call Gen Alphas the ‘mini millennials,’ and we see a close relationship in terms of how they approach life, the brands that they use, the lifestyle that they’re creating for their families.”
The characteristics of Gen Alpha According to Sheehan, several studies reveal that Gen Alpha children characterise themselves.
