In a 2016 interview, Bracaj said, “I just found a way to stand out in this tough industry,” elaborating on her intention to be different. She said that her parents understood her desire to have an effect and were supportive.
Despite Bracaj’s ultimate resignation from Zjarr, rumors indicated that her reasons for leaving were more nuanced than her formal declaration of discontent with her pay. Colleagues claim that the true cause was her choice to accept a modeling contract from Playboy,
Which went against Zjarr’s rules. Bracaj’s Playboy engagement is controversial since Albania, a nation where conservative views are often prevalent, is reticent on issues like nudity.
Zjarr brought in Greta Hoxhaj, a 24-year-old journalist with five years of Albanian television experience, after Bracaj left. Similar to Bracaj,
Hoxhaj adopted the network’s aesthetic, dressing in striking ways to draw viewers in. She became well-known in a matter of months and credited her success to her unique presenting technique.
