According to Saloni Vastani, an associate professor of marketing at Emory University, the scarcity is caused by a problem that is both genuine and thought.
To be comparable to the widespread upsurge in toilet paper purchases that occurred early in the COVID-19 epidemic in 2020. “Egg prices are going up because of the avian flu,
But that’s driving people to buy more eggs than they usually do because they’re anticipating higher prices and reduced grocery store supply,” Vastani said to USA TODAY.
