Most recently, he brought Priscilla Presley to the event and danced the night away with the former wife of Elvis Presley.
In 1997, Sarah Ferguson attended the Opera Ball with Lugner, who reportedly paid her a fee ranging from $50,000 to $150,000.
Additional luminaries who have been guests of Lugner include Sophia Loren, Pamela Anderson, Paris Hilton, Jane Fonda (who attended the event last year), Geri Halliwell, and Joan Collins.
The Austrian building tycoon’s invitation to the Vienna Opera Ball was accepted by American actress Fonda, who stated that he offered to “pay me quite a bit of money.”
Although the tycoon’s payment to his guests of honor has been largely kept confidential, he capitalized on the opportunity to advertise his brand by ensuring that at least one celebrity attended the gala annually.