For instance, the stress of finding a Christmas turkey caused buyers’ heart rates to rise by 44% to 115 BPM. However, things will be different this year. Because I finally had a revelation this year.
I sat down to watch Buy Now! The Shopping Conspiracy, a Netflix documentary on modern-day overconsumption, on a friend’s advice.
After ninety minutes, I was essentially certain that I would never want to purchase anything again for the rest of my life.
The documentary delves into the terrifying psychological tricks that companies like Amazon, Apple, and Adidas use to get us to buy more.
These include the constant “drops” of new designs, which were first used by fast-fashion brands but are now commonplace in the industry; and planned obsolescence,
Which is built into every tech product and gadget, forcing users to upgrade their phones, laptops, and headphones every few years.
