“Kamala Harris is the future of this country. I’m proud to support her, and I hope my fans will too.” What followed was not the tidal wave of support Swift had anticipated.
Instead, fans—many of whom had come to love her for her catchy breakup anthems and empowerment ballads—began to unfollow in droves. But it wasn’t just social media where Swift felt the sting.
Ticket sales for her upcoming Eras tour, which had been selling like hotcakes before the endorsement, suddenly ground to a halt.
“It’s like someone flipped a switch,” her manager said in a recent interview. “One minute we were celebrating record sales, the next we were watching the numbers flatline. We never saw it coming.”
For years, Taylor Swift’s fanbase—known affectionately as “Swifties”—has been a unified force of nature. But the Harris endorsement has thrown the fanbase into chaos.
Many longtime fans, who had previously supported Swift through thick and thin, now felt betrayed by her decision to take sides in the political arena.